An online presence is essential for nearly every business, irrespective of size and type. Studies show that 97% of consumers research their purchases online before they buy something. Today, you can’t have a real web presence without a website. Even if you have accounts on social media sites, you still need your own high quality website and website traffic that you can convert into customers. This is particularly true if you have an eCommerce business.
Your website is often the first place a prospective customer visits to learn about your company or organization. A website helps you increase your brand presence online, where there are no geographical boundaries. And, when you implement email marketing strategies or become active on social media, you will want to send new website traffic to your own high quality website.